Latest From Author

• Marketing Tips

  Video Post-Production Checklist

  With some live stream post-production know-how, a marketing team can drive long-term return on engagement (ROE) from a one-time event.

  

  Joe Cortez

  07/25/2018 . 7 mins
• Live Streaming Tips

  Use Video to Connect With Remote Employees

  Companies can keep remote employees happy and productive by using the right tools for video interviews, team building, and corporate engagement.

  

  Joe Cortez

  07/25/2018 . 5 mins
• Marketing Tips

  Benefits of Creating an In-House Video Production Team

  Before publishing a live stream or scripted video to spread a business message, marketing leaders need to determine whether the video production team should be outsourced or developed in-house.

  

  Joe Cortez

  07/25/2018 . 7 mins
• YouTube

  YouTube Updates Monetization Feature

  At VidCon 2018, YouTube rolled out three new monetization features that will allow brands and video creators more control over their channels.

  

  Joe Cortez

  07/09/2018 . 5 mins
• Technology

  Machine Learning Algorithms Reshape Video Streaming

  As part of an ongoing effort to make content safer for all audiences, machine learning algorithms are constantly changing the way brands and creators stream video. This is far from a perfect science, though, and these algorithms sometimes go awry. sometimes go awry.

  

  Joe Cortez

  07/06/2018 . 7 mins
• Technology

  Troubleshooting Your Live Stream

  Is your live stream having issues? Before going live, it's important troubleshoot and spend time addressing any potential bugs that could disrupt the streaming experience for your audience.

  

  Joe Cortez

  06/28/2018 . 7 mins
• Live Streaming Use Cases

  The Art of a Successful Simulcast Auction

  With the right goals and partners for your live streamed auction, simulcast sales can be a smart plan. But as with every smart plan, it has to be built around achievable and realistic objectives.

  

  Joe Cortez

  06/26/2018 . 5 mins
• YouTube

  Live Video Marketing Guide: YouTube Best Practices

  When it comes to streaming video, YouTube remains the industry giant. However, If you aren’t putting together a plan before your next live stream, your message could get lost in the noise. Use these YouTube best practices to get in front of prospects and start converting leads into customers.

  

  Joe Cortez

  06/15/2018 . 5 mins
• Live Streaming Tips

  The Importance of Being Interactive While Streaming

  Perhaps the greatest part of live streaming is engaging with the audience. Is there a best way to foster stream interaction? What type of interactions work best? When thinking about your company's next live stream, keep these tips in mind to get viewers talking about your solutions.

  

  Joe Cortez

  06/12/2018 . 6 mins
• Marketing Tips

  How & Why You Should be Live Streaming at Trade Shows

  When you plan to exhibit at a trade show, your goal is to connect with new prospects and build deeper relationships with existing customers. But what happens when the people you need to reach the most are not in attendance? Simple. You bring your exhibit to them.

  

  Joe Cortez

  06/08/2018 . 3 mins
• Technology

  Codec Wars: HEVC Vs. AV1

  If you've done any streaming, you've heard of codecs. The two most talked about codecs today are the HEVC and AV1 standards, and although they work similar to one another, they serve two different purposes. Which codec is right for your live stream?

  

  Joe Cortez

  06/06/2018 . 5 mins
• Live Streaming Use Cases

  Live Streaming to Save Lives: The New-Age Public Service Announcements

  When lives are on the line, first responders use technology to get important information out fast. Press conferences held after a major incident are often broadcast live to the world through social media, but can streaming to social media channels during an incident be even more effective?

  

  Joe Cortez

  05/25/2018 . 6 mins