Latest From Author
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Live Streaming Use Cases
4 Must-Haves to Live Stream Your Political Campaign
With two-thirds of American adults getting at least some of their news from social media, politicians have a new means of information distribution. Live streaming your political campaign is the most easily controlled way of getting your message to the public in history.
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Live Streaming Use Cases
Share Live Company Events With the Masses
From corporate sales events, to hands-on training seminars, to lively office holiday parties, there’s always a story that comes out of the company events. Why not broadcast them to the public and distant employees with the help of live streaming?
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Marketing Tips
Improve Customer Service with Live Streaming
Customer service is rough. Offering a live streamed customer service option is a spectacular solution. Your clientele deserves a more experiential option than traditional dial-in customer service, and live streaming is an easy, cost-effective way to provide it.
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Live Streaming Tips
Easy Ways to Work Live Streaming Into the Company Budget
Mulling over the words “production budget” is an easy way to stress yourself out. Especially when considering live stream video production for your business. Fortunately, here are plenty of affordable options available to fit quality business video into your budget.
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Marketing Tips
4 Ways to Monetize Your Live Stream with Ads
If you’re ready to insert an ad or two into your live stream, or back somebody else's video with your advertisements, you’re undoubtedly wondering how to effectively plug paid sponsorship. Fret not - here are a few of the best options, as well as their pros and cons.
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Marketing Tips
Show, Don't Tell: How Closed Captioning Ups the Streaming Game
About 85 percent of the views a video receives on social media will be sans noise. If Buster Keaton was alive today, do you know what he’d say? Nothing. And it’d be hilarious. It's time we recognize the value of closed captioning for video streaming.
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Technology
The Not-So-Ancient History of Live Streaming
Since time immemorial, man has looked to the stars and dreamt of a day when he might be able to say ‘’Sup, YouTube subscribers? One love!” to three or four thousand people at once without leaving his gaming chair. The one with the speakers built into the sides, not the one that man’s big brother left at the house when he went to college. Since time immemorial, man hasn’t really liked that chair.
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Marketing Tips
The Swift Death & Timely Revival of Content Marketing
Content marketing, for the new kids in class, is the use of informative and pertinent messaging to deliver the particulars on your product through media such as blogs and video. At its best, it’s a way of giving consumers an honest look at what you’re offering without coming off like Billy Mays.
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Live Streaming Tips
Myths About Live Streaming for Business
Live streaming for business has all the earmarks of an exciting opportunity for spreading the word about your products and services, but the “what if” factor can be intimidating. Don’t be scared. We’ve ventured where you dream of going and compiled a list of misconceptions.
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Live Streaming Use Cases
So, You Want to Live Stream Church Services
It's never been easier for congregations to live stream church services. Live streaming allows religious groups to bring the much needed sense of community that they provide to the hospital beds, retirement homes, and screens of members who would otherwise be unable to attend.
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Marketing Tips
FOMO Marketing in the Social Streaming Era
The FOMO generation is the first to have grown up entirely in a digital age. They have no cohesive memories of the early days of social media. MySpace is a distant memory to them. LiveJournal is the shadow of an urban legend. Marketing teams must adapt.