Switchboard Live

Villanova Men's Basketball

About Villanova Men's Basketball Team

The Villanova Men's Basketball Team are the 1985, 2016, and 2018 NCAA Men's Basketball National Champions. They are a proud member of the Big East Conference. Villanova Athletics has produced nearly 60 Olympians, who have participated in every Summer Olympics since 1948!

The Challenge

To Ryan Christiansen, Director of Video Operations at Villanova University, live video is a great way to keep fans engaged, and give parents and alumni a sense of inclusivity if they can’t make it to sporting events. It made perfect sense to start live streaming, but he was only able to stream content to Facebook, due to bandwidth restrictions.

In order to achieve maximum reach and engagement, he needed a distribution platform that would give him the power to simultaneously stream Villanova’s sports content to their numerous social media platforms.

The Solution

  • Replace feature content by implementing live content such as season preview shows, post-game press conferences, and pre-game shows.
  • Use Switchboard Cloud to simultaneously live stream Villanova Athletics' live shows to Facebook, Periscope, YouTube, and Nova Nation All-Access.

The Impact

Nova Nation All-Access at the 2018 Final Four

  • 448K+ views across Facebook and YouTube
  • 3.8K+Shares, comments, and reactions

2018 Football Season Preview

  • 6K+Views across Facebook YouTube, and Twitter
  • 200+Shares comments, and reactions

“Plain and simple, live streaming allows Athletic Departments to engage their fans in real time, and empowers them to ask questions and engage with one another. We experienced a large spike in engagement and viewership during all three shows. We were able to break through the clutter in the digital media space.”

Ryan Christiansen, Director of Video Operations