Switchboard Media Kit

Using the Switchboard Logo

Please read these guidelines before using the Switchboard logo. Remember that the Switchboard logo must never be altered or distorted.


Clearspace

The Switchboard logo should always appear with the minimum area of clear space around the logo. It is essential that the logotype remains free of all graphics, taglines, identities and photography.

Apply the lowercase height as a base for clear space


Minimum Size

In order to ensure legibility and visual prominence, the Switchboard logo should never appear smaller than the minimum size shown here for print and digital applications.

Minimum width: 150px


Color Variations

The Switchboard logo must always appear clearly and legibly on its backgrounds. To help ensure this, the preferred color configuration of the Switchboard logo should appear on white and light backgrounds whenever possible. However, the logo may also appear on dark or black backgrounds as long as sufficient contrast is provided.

Always ensure legibility by placing the logotype in an area that is simple and uncluttered. Always observe clear space specifications.

The logotype may also appear on other colored backgrounds not specified in these standards as long as sufficient contrast is provided.

These examples show the different types of one and two-color logos as well as the correct color applications of the Switchboard logo on different backgrounds.

Lighter than 50% gray

Darker than 50% gray

Use over light colors or images

Use over dark colors or images


Usage Guidelines

The identity system must not be altered or manipulated. Always present the logo fully, being clearly visible.

Do Not...
  • alter or partially cover the logo.
  • alter the proportions, position or letter spacing.
  • stretch, condense, distort or separate logo elements.
  • alter the color or add effects (drop shadow, glow, etc).
  • replace the logotype with another typeface.
  • place an image within the logotype.
  • rotate (vertically, horizontally or diagonally) or flip.

More information

To learn how to use the Switchboard Icon, please see the Switchboard Icon page.

To download the Switchboard logo files, please visit the Downloads page.

Any usage not addressed by the guidelines on this site needs special approval and must be submitted in English to Brand Guidelines. Please allow up to a week for a reply. Switchboard reserves the right to object to any inappropriate uses of its trademarks and to enforce its rights at any time.