As a social media manager responsible for an elected official's online presence, you are constantly seeking innovative ways to engage with constituents. One strategy gaining momentum is live streaming city council meetings simultaneously on multiple social channels. In this blog post, we will delve into the top 5 reasons why incorporating live streaming of city council meetings into an elected official's social media strategy is a smart move.
Increased Transparency
Live streaming city council meetings demonstrates that elected officials have nothing to hide. By providing real-time access to these meetings, trust is built and a sense of transparency in local government is fostered. Constituents can witness proceedings firsthand, eliminating the need for second-hand information or news coverage.
Greater Accessibility
Not everyone can physically attend city council meetings due to various constraints like work schedules, mobility issues, or other obligations. By live streaming meetings on multiple social channels, elected officials make it easier for citizens to participate in the democratic process. This enhanced accessibility can result in more engaged and well-informed constituents.
Reach a Wider Audience
Live streaming city council meetings on social media enables elected officials to reach a broader audience compared to traditional methods. By sharing and embedding videos across multiple platforms, officials can connect with constituents who may otherwise be unaware of local government proceedings.
Cost-Effective
Live streaming is often a more cost-effective option compared to traditional broadcasting methods. Instead of purchasing airtime on local TV stations, officials can utilize their existing social media accounts to reach their audience. This cost-effectiveness is particularly advantageous for smaller municipalities with limited budgets.
Improves Engagement
Live streaming city council meetings enhances engagement between elected officials and constituents. Citizens can ask questions, offer comments, and provide feedback in real-time, fostering a sense of community involvement and collaboration. This interactive platform encourages a stronger bond between officials and constituents, leading to more meaningful civic participation.
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