Facebook is a powerful tool for fostering genuine engagement and community building for businesses, organizations, and public services. It empowers you to tailor your content, share valuable insights as industry experts, and disseminate information. Facebook Live, in particular, is a highly effective, cost-efficient, and user-friendly method for connecting with your audience in real-time. It's a fantastic way to share breaking news, upcoming events, and important updates.
In this blog, we'll cover the following:
- The benefits of having a public-facing Facebook page is essential for businesses and organizations.
- An overview of Facebook's updated live streaming requirements.
- How to check if your Facebook Page meets the new requirements.
- Additional Resources about the changes for Facebook Live
The benefits of having a public-facing Facebook page
Having a public-facing Facebook page is not just beneficial; it's a vital component for both large and small organizations. By customizing your Facebook page and fostering real-time interaction through polls and AMAs, you can establish a stronger bond with your audience. This allows them to ask questions, provide feedback, and actively participate in your campaign. Facebook Pages are also cost-effective and enable you to allocate resources more efficiently while maintaining a robust online presence.
Live streaming, in particular, has been a game-changer. It enables us to engage with our audience directly, answer questions in real time, and provide updates and information in a dynamic and interactive format. Whether it's a community update, a Q&A session, or a live event, Facebook Live helps us connect with our audience meaningfully.
However, Facebook recently updated its live streaming requirements,
An overview of Facebook's updated live streaming requirements.
According to Facebook:
“Our policies for going live on Facebook are changing to align with industry standards. To ensure Live continues to be a helpful tool, starting on June 10th, 2024, your account must meet these requirements before you can go live:
- Your account must be at least 60 days old.
- Your Page or professional profile must have at least 100 followers.
- To go live from a Page, you need to have Facebook access or task access to create content.”
In case you haven’t had a chance to check this out, we recently shared this update on our social media channels.
How to check if your Facebook Page meets the new requirements.
Here’s how to check if your Facebook Page meets the live stream requirements; simply follow these steps:
1️⃣Open your Facebook Page
2️⃣ “Switch into” the page
3️⃣ Click on the Live Video button.
A new window will open, showing you the remaining requirements you need to meet.
In addition to the new live streaming requirements, Facebook has made other significant changes over the past six months. One notable change is that third-party applications can no longer post to groups. This adjustment has affected social media strategies, especially those involving automated posts and third-party scheduling tools.
Additional Resources about the changes for Facebook Live
If you're curious about the recent changes and their implications, I encourage you to read our article on 'What's Happening with Facebook Groups'. It's a great way to gain deeper insights and stay ahead of the curve.
In Conclusion
The live streaming landscape is always changing and evolving as we use it more each day to stay connected with our community. Whether you use live streaming to promote your business, connect with your community, or share with the world, live streaming is fascinating. It's a powerful tool that keeps us engaged and involved, and it's important to keep up with these changes to maintain a strong online presence.
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