These Switchboard Trademark Usage Guidelines are for Switchboard Live Inc.'s ("Switchboard") licensees, authorized resellers, developers, customers, and other parties who wish to use Switchboard's trademarks, service marks, trade names, trade dress and, as applicable, trademark rights in and to related logos ("Switchboard Trademarks") for their own purposes, including in promotional, advertising, instructional, or reference materials, or in or on websites, products, labels, or packaging. Note that any use of Switchboard Trademarks outside of these guidelines requires permission and without such permission may constitute trademark infringement under federal and state laws.

Switchboard Trademarks

Switchboard Trademarks are valuable assets Switchboard needs to protect. We ask that you help us by properly using and crediting Switchboard Trademarks in accordance with these guidelines. Switchboard Trademarks specifically include the following, as may be modified from time to time by Switchboard, and may include other marks from time to time not listed herein:

• Switchboard Live
• Switchboard Cloud
• Switchboard
• Switchboard is how you do live
• Switchboard.live
• Switchboard Developer API
• Switchboard Cloud API

Permissible Uses

You may generally use the Switchboard Trademarks to refer to the associated Switchboard Services (as defined in the Terms of Service). For instance, an authorized developer may note in its advertisements and products that it utilizes the Switchboard Cloud or Switchboard API. Similarly, such a developer may issue a press release stating that it has built its product on the Switchboard platform.

Relationship of Products or Services

You may indicate the relationship of your products or services to Switchboard Services by using accurate, descriptive taglines such as, only by way of example, "with Switchboard technology," "built on the Switchboard platform" in connection with your product or service name. Within text or body copy, such tag lines may appear in the same type as your product or service name. On product, packaging, advertising and other collateral where your product or service name is displayed apart from body copy, make sure that the tagline appears in significantly smaller type than your name. You should also distinguish the tag line from your mark from Switchboard Trademarks by using a different font or color.

Open Source Software

Most open source licenses do not grant, and many exclude, a license of trademark rights. Do not assume you can use the name of a source code base in the name of your distribution developed from that code base. Without a license or permission, you may not incorporate Switchboard Trademarks in the name of your distribution or other products that incorporate open source elements. Truthful statements incorporating a trademark are generally allowed (for example, in the format "MyImplementation, derived from Trademarked ProductName"), but you should check the terms of the license for the source code or any posted trademark guidelines for the project.

User Groups

Switchboard generally permits the use of its marks in groups name that includes phrases such as "user group," "special interest group," etc., that clarify the relationship between Switchboard and the group and do not create confusion about the source of products or services. This applies only to user groups that are not formally doing business as commercial entities. If you are administrating a user group that includes a Switchboard Trademark in its name, do not claim any trademark rights in the name or attempt to register the name or your logo with a trademark office, and do not register the name as a trade name or business name, or conduct any business under the name.

Correct Use

Proper use of Switchboard Trademarks reinforces their role as brands for our products and services and helps prevent them from becoming generic names that can be used by anyone. Examples of former trademarks that became generic terms are "aspirin," "cellophane," and "escalator." By adhering to the following rules, you help protect Switchboard's investment in, and rights in and to, Switchboard Trademarks.

Use a Generic Term

Use a generic term in association with each Switchboard Trademark the first time the mark appears in the text, and as often as possible after that. You need not include generic names in headlines, package titles, and documentation titles. "Switchboard platform" is an example of generic term use.

Use as Adjectives

Switchboard Trademarks are adjectives and should not be used as nouns, or in the possessive or plural form. For example, "Switchboard platform's benefits "not "Switchboard's benefits."

Do Not Vary the Trademarks

Do not vary Switchboard Trademarks by changing their spelling or abbreviating them. By way of example only, "Switchboard Cloud" not "SC" or the like.

Do not use any name or trademark confusingly similar to the Switchboard Trademarks or any other trademark or trade name owned by Switchboard for which Switchboard has not given you permission. And do not use the Switchboard Trademarks in such proximity to any of your own trademarks or trade names or third party trademarks so as to create a combination or composite mark.

"Switchboard" As a Trade Name

Trade names are the actual business names of companies. Trademarks and trade names are not the same, even though many companies use their trade names as trademarks. If you are using "Switchboard" as a substitute for Switchboard Live Inc., you are using it as a trade name. Because they are nouns, trade names can be used in the possessive and do not require a generic term or a trademark symbol. Thus, you should not use a ™ or ® or SM after "Switchboard" when it appears as part of the full corporate name or as a trade name.

Examples:

• Corporate Name: This software was developed by Switchboard Live Inc.
• Trade Name: This software was developed by Switchboard.
• Trade Name: Switchboard's latest software developments are outstanding.
• Trademark: The Switchboard® platform leads the industry.
• Trademark Symbols And Credit Lines

Trademark Symbols

Proper trademark attribution through trademark symbols and credit lines helps make others aware of our rights and helps prevent them from becoming generic terms. Credit lines also help clarify that they belong to Switchboard. Accordingly, you should attribute ownership of Switchboard Trademarks to Switchboard Live Inc. by using trademark symbols (™ or SM or ®) and credit lines as detailed below.

Where a Switchboard Trademark has been registered with the U.S. Patent and Trademark Office, it will be indicated by Switchboard on its website with an ® symbol, and in such case use the ® symbol with the most prominent appearance of the "Switchboard" mark on products, packaging, manuals, advertisements, promotional materials and Web pages (for example, in the headline of an advertisement), and the first use of the mark in text or body copy. Including situations where "Switchboard" is a part of a product or service name (for example, Switchboard® platform). An example would be:

XYZ Develops New Product on the Switchboard® Platform XYZ Corporation has developed the ABC telecommunications app based on the Switchboard® platform. The ABC app is one of the numerous products XYZ has developed using Switchboard Cloud or API.

"Switchboard" receives a trademark symbol in the headline because this is the most prominent appearance, and when it appears as part of the "Switchboard platform" name because this is the first appearance in text. While there is no trademark symbol after "Switchboard" when it appears in front of the term "software" since this is not the first time that the term "Switchboard" appeared in body copy. That said, it is always acceptable to continue using the ® after "Switchboard" throughout the document.

Otherwise, where Switchboard has trademark rights or is otherwise claiming trademark rights in any Switchboard Trademark that has not been registered with the U.S. Patent and Trademark Office, pending or not pending application by Switchboard for such registration, it will be indicated by Switchboard on its website with a ™ or SM symbol, and in such case use those symbols in place of the ® symbol, but along the same guidelines set forth above.

Credit Line

All products, packaging, manuals, advertisements, promotional materials and web pages bearing Switchboard Trademarks should include the following trademark credit line.

"Switchboard trademarks include trademarks and registered trademarks of Switchboard and its affiliates. Other names may be trademarks of their respective owners."

The credit line may appear anywhere on the collateral, but typically is displayed on a copyright page, the back of a package or at the end of a document or web page.

Prohibited Uses

You may not use the Switchboard Design logo or the IS HOW YOU DO LIVE tagline without express written permission from Switchboard.

You May Not Use Any of the Switchboard Trademarks

In a manner that could cause confusion as to Switchboard sponsorship, affiliation or endorsement, or in a manner that shows Switchboard or Switchboard Services in a false or derogatory light, or in any manner that is not consistent with these guidelines.

Company, Product or Service Names

Do not use Switchboard Trademarks or potentially confusing variations as all or part of your company, product or service names. If you wish to note the relationship of your products or services to Switchboard Services, please use an appropriate tagline as detailed above. By way of example only, "XYZ for Switchboard database" not "OraXYZ or XYZ Switchboard."

Logos

For more specific information regarding the use of Switchboard logos, please review the Switchboard Logo Usage Guidelines.

Trade Dress

You may not imitate Switchboard trade dress, type style or logos. For instance, do not copy Switchboard's layout or styling of its web pages for use with your product, or display your product name in the distinctive logotype associated with any Switchboard Trademark.

Domain Names

Do not use Switchboard Trademarks or potentially confusing variations in your Internet domain name. This helps prevent Internet users from being confused as to whether you or Switchboard is the source of the website.

Merchandise Items

You may not manufacture, sell or give-away merchandise items, such as T-shirts and mugs, bearing any of the Switchboard Trademarks, except pursuant to an express written trademark license from Switchboard.

Report Usage Violations

Please report suspected misuse of Switchboard Trademarks to trademark@switchboard.live.

Ownership

Nothing in these guidelines gives you any right, title or interest in the Switchboard Trademarks, except the right to use Switchboard Trademarks solely to identify your actual use of Switchboard Cloud or Switchboard API. You agree that the Switchboard Trademarks, and all intellectual property rights therein, are solely owned by Switchboard or its affiliates, and that any and all uses Switchboard Trademarks, and all goodwill derived therefrom, whether or not done pursuant to the written agreement, shall inure solely to the benefit of Switchboard.

Questions or Requests

If you have any questions regarding Switchboard Trademarks or to request permission for use, please contact the Switchboard Legal Department at:

Switchboard Live, Inc.
100 East Penn Square
Suite 400
Philadelphia, PA 19107
(215) 853-6354