Welcome to the first installment of Switchboard Spotlight. We ran into some live streaming legends at #SMMW18, and we just HAD to pick their brains about the state of live video content and digital marketing success. Our first victim was none other than Todd Bergin, aka Todd.LIVE.
We’ve all known for a while now that when it comes to attention-grabbing content, video is king, but what’s the difference between pre-recorded video or a live video? There’s a time and place for everything in your digital marketing strategy, including live video.
Hey guys, Rudy here. It’s been a little over two years since Techstars Cloud Demo Day 2016. Since we stood on that stage, we’ve grown a ton, and we’re back to share our experience.
You think you know live video marketing with Periscope. But, with how robust and competitive the digital marketing scene is, it’s very possible that you might not! This guide covers Periscope best practices every digital marketer should know.
Which video streaming service should you choose to deliver your message? Facebook Live? Periscope? YouTube? We say you should use all of them! Here’s three reasons why there’s never been a better time to live stream to multiple platforms.
Live streaming for business has all the earmarks of an exciting opportunity for spreading the word about your products and services, but the “what if” factor can be intimidating. Don’t be scared. We’ve ventured where you dream of going and compiled a list of misconceptions.
Successful live streaming does not come easy. The biggest challenge? The live factor. That means no stopping, no do-overs. You can’t yell “CUT” and take a bathroom break. Once you’re on, you’re on — and you better be on like Donkey Kong.
The FOMO generation is the first to have grown up entirely in a digital age. They have no cohesive memories of the early days of social media. MySpace is a distant memory to them. LiveJournal is the shadow of an urban legend. Marketing teams must adapt.
Switchboard Cloud is a B2B SaaS-based platform that empowers live content creators and publishers to grow their online viewership. The best part about us? We’ve simplified the process by taking a technical workflow and tailoring it for the non- technical user.