In our digital world of live video and online influencers, what is the most powerful form of communication?
Think about it... what is the one form of communication where users from all over the world create profiles to interact, engage, and keep up with each other?
The answer is: social media!
With demographics ranging from teens to adults, social media is the ideal tool to help YOU reach your target audience. Companies like Facebook, Instagram, and Twitter are notorious for their paid advertisement plans, which helps small (and big!) businesses grow their online presence.
With that being said, are YOU currently using social media to engage and interact with your target audience?
If not, you're in luck! Switchboard has put together a step-by-step guide to maximize your social channels through multistreaming!
Read on below!
Multistream To Multiple Social Media Destinations
We all know the saying “less is more.”
However, in the world of social media and multistreaming… less is NOT more!
With more social media destinations, you have more opportunities to interact and engage your audience!
Consider clothing brand Abercrombie & Fitch, which utilized popular social media platform Tik Tok influencers Charli and Dixie D’Amelio to appeal to their younger audience.
Although Facebook Live holds a major presence in the social media live stream landscape, Switchboard recommends going outside of your comfort zone and live streaming to multiple social media destinations.
LinkedIn Live, YouTube Live, and Twitter are awesome social media platforms to utilize when reaching different demographics across the globe.
Promote Your Streams Via Social Media
In this day and age, self-promotion is vital to your success!
Consider Brian MacDuff, Amazon Live Influencer, who posts on Twitter about his Amazon Live streams. Through this, Brian can drive more online traffic to his live streams by posting on his other social media channels!
Switchboard advises our users to post about their upcoming streams on Facebook, Twitter, and Instagram. You’d be surprised by how many new audiences and demographics you can reach by using various channels!
Brand Your Streams With Your Social Tags
How can you make your live streams look more professional and clean?
We recommend using branded streams to make your live streams come together!
With Switchboard, you can create branded StreamShareTM pages to combine your company’s logo, color, background image, and social tags… all in ONE place!
Check out some examples of our branded StreamShareTM pages below:
So, what are YOU waiting for? Expand your reach with social video! It’s time to maximize your social channels to expand and grow your streams!