Since its launch, YouTube has steadily grown to become one of the most engaging marketing platforms available. Different types of influencers, creators, brands, and personalities use it on a regular basis to widen their audience. Here are some quick stats about it:
• Almost 51% of adults have found content on YouTube to help them explore new hobbies or interests.
• 28% of people that use YouTube do so to pass the time. There are a lot of entertaining videos on there!
• YouTube users have surpassed 2 billion (that figure does NOT include views)!
• For better or worse, almost 80% of parents have found their children watching videos on YouTube.
To dive further into some YouTube facts and figures, check out this infographic by techie passion: